This audit template is divided into 19 sections with 197 checkpoints. 199 pages total.
You can use this document as a self-guided training course for new employees. See Rand video below for how Moz is using it.
Included is a Google Spreadsheet you can use to track the progress of site changes.
Although comprehensive, it’s airy and formatted following design best practices.
You are given step-by-step instructions for each check with 100+ explainer graphics and links to videos (already all queued up).
Offered in Spanish
You can purchase the audit template in Portuguese now too!
How Moz is using it
Rand Fishkin, founder of Moz, shares how they’re using this fully illustrated template as a training manual internally.
This template is for you if you’re …
A consultant wanting to expand your offerings
An in-house marketer on a shoestring budget
A manager who needs to train new marketers
A newbie looking to bolster your resume